COVID-19 has obviously introduced a lot of uncertainty for wineries, and everyone is understandably stumbling while learning to walk through each phase of the situation.
In this article, we highlight 3 wineries who have done an outstanding job of communicating during crisis, so you can learn from their example ensure the continued loyalty and support of your customers.
Gmail’s “Promotions Tab” has been the bane of every winery doing email marketing since its introduction in 2013.
When you receive a new email, Gmail performs a scan of its content so that it can sort which tab the email should go to — Primary, Social, or Promotions. And believe me, if Google’s algorithms can identify you by your face, they can determine whether or not you’re promoting something in an email.
