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Email Marketing, Winery Marketing
May 5, 2020

3 Wineries Communicating Effectively In The Time Of COVID-19

COVID-19 has obviously introduced a lot of uncertainty for wineries, and everyone is understandably stumbling while learning to walk through each phase of the situation.

In this article, we highlight 3 wineries who have done an outstanding job of communicating during crisis, so you can learn from their example ensure the continued loyalty and support of your customers.

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Email Marketing
March 16, 2019

5 Common Reasons Winery Emails Go Straight To Gmail’s Promotions Tab

Gmail’s “Promotions Tab” has been the bane of every winery doing email marketing since its introduction in 2013.

When you receive a new email, Gmail performs a scan of its content so that it can sort which tab the email should go to — Primary, Social, or Promotions. And believe me, if Google’s algorithms can identify you by your face, they can determine whether or not you’re promoting something in an email.

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Recent Posts
  • 3 Wineries Communicating Effectively In The Time Of COVID-19
  • Best Winery Websites 2020
  • 5 Most Effective Ways To Speed Up Your Winery’s Website
  • How To Start Using Live Chat Support On Your Winery Website
  • How To Use SEO To Get More Tasting Room Visitors
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Wine Zebra
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Recent Articles
  • 3 Wineries Communicating Effectively In The Time Of COVID-19
  • Best Winery Websites 2020
  • 5 Most Effective Ways To Speed Up Your Winery’s Website
  • How To Start Using Live Chat Support On Your Winery Website
  • How To Use SEO To Get More Tasting Room Visitors
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