March 16, 2019
5 Common Reasons Winery Emails Go Straight To Gmail’s Promotions Tab
Gmail’s “Promotions Tab” has been the bane of every winery doing email marketing since its introduction in 2013.
When you receive a new email, Gmail performs a scan of its content so that it can sort which tab the email should go to — Primary, Social, or Promotions. And believe me, if Google’s algorithms can identify you by your face, they can determine whether or not you’re promoting something in an email.