SEO can be confusing if you’re not a computer nerd.
Thankfully, most wineries don’t need to worry much about SEO, or invest a huge amount of money into it. The best bang for your buck is free.
In this article, I’ll show you exactly what you need to focus on.
Gmail’s “Promotions Tab” has been the bane of every winery doing email marketing since its introduction in 2013.
When you receive a new email, Gmail performs a scan of its content so that it can sort which tab the email should go to — Primary, Social, or Promotions. And believe me, if Google’s algorithms can identify you by your face, they can determine whether or not you’re promoting something in an email.
Not long ago, we broke the ice on a brand new method of marketing for wineries to know: Messenger Marketing. No other wine-industry marketing agency is talking about this stuff, so it’s exciting to be the first to shine light on it.
This week, we’re going to illuminate an important aspect of Messenger Marketing that wineries should most definitely pay attention to:
Compliance. Specifically, with Facebook’s Messenger Platform Policies.
First, I should probably say — don’t abandon email marketing.
But what you’re about to learn may make you question if you should still bother with email at all.
Originally posted April 14, 2017; Updated February 16, 2018
👉 Check out our updated article for the best winery sites of 2019!
For wineries, a professional website is both a vital branding piece and a valuable direct-to-consumer platform. If wine consumers have high expectations for the wines they drink, you know they have equally high expectations for the websites they choose to visit as well.
I decided to compile a list of what I consider to be the best winery websites out there today, to serve as a source of inspiration.
Marketing and tourism are two crucial aspects of ensuring your winery becomes and remains profitable. But without creative, strategic marketing to get visitors to your website and tasting room, becoming or remaining a player in this hyper-competitive industry will continue to be a challenge for many small wineries.
Shopping cart abandonment is the bane of any winery’s digital existence. Here’s a few things you can do to save your users from jumping ship, and to convert them into buyers.
You’ve probably heard it a million times by now: your site needs to be responsive. This is, unfortunately, still a very relevant recommendation for wineries, whose websites often seem to be trapped in a vortex from ten years ago.