COVID-19 has obviously introduced a lot of uncertainty for wineries, and everyone is understandably stumbling while learning to walk through each phase of the situation.
In this article, we highlight 3 wineries who have done an outstanding job of communicating during crisis, so you can learn from their example ensure the continued loyalty and support of your customers.
Looking for a customer chat plugin for your winery’s website? This article will help you get set up with a very awesome customer chat tool that won’t break the bank.
Gmail’s “Promotions Tab” has been the bane of every winery doing email marketing since its introduction in 2013.
When you receive a new email, Gmail performs a scan of its content so that it can sort which tab the email should go to — Primary, Social, or Promotions. And believe me, if Google’s algorithms can identify you by your face, they can determine whether or not you’re promoting something in an email.
Not long ago, we broke the ice on a brand new method of marketing for wineries to know: Messenger Marketing. No other wine-industry marketing agency is talking about this stuff, so it’s exciting to be the first to shine light on it.
This week, we’re going to illuminate an important aspect of Messenger Marketing that wineries should most definitely pay attention to:
For wineries, a professional website is both a vital branding piece and a valuable direct-to-consumer platform. If wine consumers have high expectations for the wines they drink, you know they have equally high expectations for the websites they choose to visit as well.
I decided to compile a list of what I consider to be the best winery websites out there today, to serve as a source of inspiration.
