Wine Zebra Articles

Valuable marketing resources for the wine industry.

5 Common Reasons Winery Emails Go Straight To Gmail’s Promotions Tab

Gmail’s “Promotions Tab” has been the bane of every winery doing email marketing since its introduction in 2013.

When you receive a new email, Gmail performs a scan of its content so that it can sort which tab the email should go to — Primary, Social, or Promotions. And believe me, if Google’s algorithms can identify you by your face, they can determine whether or not you’re promoting something in an email.

Read More

3 Facebook Messenger Policies You Need To Know Before Selling Wine

Not long ago, we broke the ice on a brand new method of marketing for wineries to know: Messenger Marketing. No other wine-industry marketing agency is talking about this stuff, so it’s exciting to be the first to shine light on it.

This week, we’re going to illuminate an important aspect of Messenger Marketing that wineries should most definitely pay attention to:

Compliance. Specifically, with Facebook’s Messenger Platform Policies.

Read More

Best Winery Websites 2018

Originally posted April 14, 2017; Updated February 16, 2018

👉 Check out our updated article for the best winery sites of 2019!

For wineries, a professional website is both a vital branding piece and a valuable direct-to-consumer platform. If wine consumers have high expectations for the wines they drink, you know they have equally high expectations for the websites they choose to visit as well.

I decided to compile a list of what I consider to be the best winery websites out there today, to serve as a source of inspiration.

Read More

Your Winery Needs To Know These Marketing Trends In 2018

Marketing and tourism are two crucial aspects of ensuring your winery becomes and remains profitable. But without creative, strategic marketing to get visitors to your website and tasting room, becoming or remaining a player in this hyper-competitive industry will continue to be a challenge for many small wineries.

Read More