4 Easy Conversion Tweaks For Winery Websites You Can Make Right Now
Shopping cart abandonment is the bane of any winery’s digital existence. Here’s a few things you can do to save your users from jumping ship, and to convert them into buyers.
Why Your Winery’s Website NEEDS To Be Responsive
You’ve probably heard it a million times by now: your site needs to be responsive. This is, unfortunately, still a very relevant recommendation for wineries, whose websites often seem to be trapped in a vortex from ten years ago.
4 Factors That Boost Sales On Winery Websites
According to the Baymard Institute, the average documented shopping-cart abandonment rate is 69.23%. That means that for every 3 people who add products to their shopping cart, about 2 of them will peace out. What do you think the abandonment rate is for your winery’s site?
Not Using A Call To Action Button On Facebook? This Update Will Make You Wish You Had
Facebook’s call-to-action buttons aren’t anything new.
But within the past year, Facebook has expanded the things you can do with these buttons – particularly on pages.
This is huge for wineries who wish to drive more traffic via their Facebook page, whether that’s to your winery’s website or to your tasting room.
This Is Why Wineries Need To Stop Boosting Posts On Facebook
When Facebook came out with its advertising platform, things were much different than they are today, and many confusing changes have occurred since. Boosting posts on Facebook is one such change.
If you love throwing money away, by all means keep boosting those posts! Otherwise, read on.
Understanding Winery Website Audits
A website audit is a high-level analysis of your winery’s site that examines various factors related to its health and effectiveness. The goal of an audit is to help you determine the biggest opportunities for improvement on your website by finding its weak points.
Which Social Media Sites Should Wineries Use?
When we partner with a new winery to handle their digital marketing, we often get asked questions like “which social networks should we be using?”
And we get it – there’s a plethora of social media platforms out there to choose from. It’s understandable that one might feel overwhelmed when deciding which ones to invest your time into.
Truthfully, the answer isn’t as overwhelming as you might expect.
3 Big Mistakes Wineries Make On Their Websites
It’s never been easier to present and sell your wines online than it is today, but that doesn’t mean every winery has an effective online presence. In fact, many still are unintentionally turning away customers without realizing it by making the kinds of mistakes that the rest of the web fixed years ago.
These are some of the most detrimental mistakes a winery can make in their online store – is yours making one?
Is Your Winery Posting Too Much On Facebook?
For many small wineries who want to grow their business, using social media more frequently is a big part of the equation. Still, we often find that more than a few wineries are unsure about posting too often, for fear of annoying their fans.