Marketing and tourism are two crucial aspects of ensuring your winery becomes and remains profitable. But without creative, strategic marketing to get visitors to your website and tasting room, becoming or remaining a player in this hyper-competitive industry will continue to be a challenge for many small wineries.
Shopping cart abandonment is the bane of any winery’s digital existence. Here’s a few things you can do to save your users from jumping ship, and to convert them into buyers.
You’ve probably heard it a million times by now: your site needs to be responsive. This is, unfortunately, still a very relevant recommendation for wineries, whose websites often seem to be trapped in a vortex from ten years ago.
According to the Baymard Institute, the average documented shopping-cart abandonment rate is 69.23%. That means that for every 3 people who add products to their shopping cart, about 2 of them will peace out. What do you think the abandonment rate is for your winery’s site?
When Facebook came out with its advertising platform, things were much different than they are today, and many confusing changes have occurred since. Boosting posts on Facebook is one such change.
If you love throwing money away, by all means keep boosting those posts! Otherwise, read on.
A website audit is a high-level analysis of your winery’s site that examines various factors related to its health and effectiveness. The goal of an audit is to help you determine the biggest opportunities for improvement on your website by finding its weak points.
When we partner with a new winery to handle their digital marketing, we often get asked questions like “which social networks should we be using?”
And we get it – there’s a plethora of social media platforms out there to choose from. It’s understandable that one might feel overwhelmed when deciding which ones to invest your time into.
Truthfully, the answer isn’t as overwhelming as you might expect.
It’s never been easier to present and sell your wines online than it is today, but that doesn’t mean every winery has an effective online presence. In fact, many still are unintentionally turning away customers without realizing it by making the kinds of mistakes that the rest of the web fixed years ago.
These are some of the most detrimental mistakes a winery can make in their online store – is yours making one?
For many small wineries who want to grow their business, using social media more frequently is a big part of the equation. Still, we often find that more than a few wineries are unsure about posting too often, for fear of annoying their fans.
