Best Winery Websites 2018

Best Winery Websites 2018

Originally posted April 14, 2017; Updated February 16, 2018 For wineries, a professional website is both a vital branding piece and a valuable direct-to-consumer platform. If wine consumers have high expectations for the wines they drink, you know they have equally...
Why Your Winery’s Website NEEDS To Be Responsive

Why Your Winery’s Website NEEDS To Be Responsive

You’ve probably heard it a million times by now: your site needs to be responsive. This is, unfortunately, still a very relevant recommendation for wineries, whose websites often seem to be trapped in a vortex from ten years ago. At this point, everybody is...
4 Factors That Boost Sales On Winery Websites

4 Factors That Boost Sales On Winery Websites

According to the Baymard Institute, the average documented shopping-cart abandonment rate is 69.23%. That means that for every 3 people who add products to their shopping cart, about 2 of them will peace out. What do you think the abandonment rate is for your...
Understanding Winery Website Audits

Understanding Winery Website Audits

A website audit is a high-level analysis of your winery’s site that examines various factors related to its health and effectiveness. The goal of an audit is to help you determine the biggest opportunities for improvement on your website by finding its weak...
3 Big Mistakes Wineries Make On Their Websites

3 Big Mistakes Wineries Make On Their Websites

It’s never been easier to present and sell your wines online than it is today, but that doesn’t mean every winery has an effective online presence. In fact, many still are unintentionally turning away customers without realizing it by making the kinds of...