SEO can be confusing if you’re not a computer nerd.
Thankfully, most wineries don’t need to worry much about SEO, or invest a huge amount of money into it. The best bang for your buck is free.
In this article, I’ll show you exactly what you need to focus on.
Originally posted April 14, 2017; Updated February 16, 2018
👉 Check out our updated article for the best winery sites of 2019!
For wineries, a professional website is both a vital branding piece and a valuable direct-to-consumer platform. If wine consumers have high expectations for the wines they drink, you know they have equally high expectations for the websites they choose to visit as well.
I decided to compile a list of what I consider to be the best winery websites out there today, to serve as a source of inspiration.
Shopping cart abandonment is the bane of any winery’s digital existence. Here’s a few things you can do to save your users from jumping ship, and to convert them into buyers.
You’ve probably heard it a million times by now: your site needs to be responsive. This is, unfortunately, still a very relevant recommendation for wineries, whose websites often seem to be trapped in a vortex from ten years ago.
It’s never been easier to present and sell your wines online than it is today, but that doesn’t mean every winery has an effective online presence. In fact, many still are unintentionally turning away customers without realizing it by making the kinds of mistakes that the rest of the web fixed years ago.
These are some of the most detrimental mistakes a winery can make in their online store – is yours making one?