When Facebook came out with its advertising platform, things were much different than they are today, and many confusing changes have occurred since. Boosting posts on Facebook is one such change.
If you love throwing money away, by all means keep boosting those posts! Otherwise, read on.
When we partner with a new winery to handle their digital marketing, we often get asked questions like “which social networks should we be using?”
And we get it – there’s a plethora of social media platforms out there to choose from. It’s understandable that one might feel overwhelmed when deciding which ones to invest your time into.
Truthfully, the answer isn’t as overwhelming as you might expect.
For many small wineries who want to grow their business, using social media more frequently is a big part of the equation. Still, we often find that more than a few wineries are unsure about posting too often, for fear of annoying their fans.
Wineries are blessed with having a product that makes for a great gift – one that you can never have too much of. This is perhaps why wineries that run giveaway contests see such great results.
Giveaways are exceptionally effective for wineries because they generate a lot of discussion – this in turn raises awareness of your brand, grows your follower count, and keeps your current fans excited.